Improving speaking performance after an acquisition

SeatGeek is a ticket search engine that makes finding tickets to live entertainment a cinch. The platform searches dozens of the biggest ticket sites and presents the results all in one place. SeatGeek was built in 2009 as the only mobile ticketing marketplace created with fan experience top of mind and employs more than 400 global employees.









Background: in 2017 SeatGeek announced a raised of $57 M to acquire ticketing software company TopTix. While SeatGeek has made acquisitions before, this was its biggest, and the company funded the deal by raising a $57 million Series D led by Glynn Capital. Post-acquisition, Top-Tix customers and employees became SeatGeek’s, and Top-Tix cofounder continued to lead the company’s engineering team in Israel. 


Challenge: Becoming a part of SeatGeek, Top-Tix’s engineers who used to speak mainly in Hebrew, needed to improve their speaking skills rapidly, to be able to communicate with their new colleagues in the USA.


Insights: Using LoroTalk, SeatGeek could build a tailored training program for each employee, emphasizing and practicing speaking skills. Weekly practice of daily situations with LoroTalk’s professional tutors, alongside with LoroTalk’s speech recognition software, could help Top-Tix’s workforce communicate clearly, and communicate with their colleagues abroad by availing themselves of the opportunity to speak more sophisticated English.

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